Dr. Saching Dhawan, senior consultant, dermatology, Fortis Memorial Research Institute stated " Diamond infused products help in smoothening, suppleness of the skin texture, and correcting the ion balance. Diamond powder is especially beneficial in exofiliation, getting rid of dead skin and leaving it feeling soft. " Bazzar then later explained that "We love the Diamond Infused 24k Gold Serum by Forever Flawless that restores skin elasticy and targets signs of premature aging, while the finest diamond particles scrub dead cells away brightening the complexion."